To Advance Typography by Phillip Chan

A Guidebook for Understanding the Personality of Type

An analysis of typographic voice, To Advance Typography by Phillip Chan is the result of years of dedicated research and education in the discipline of typographic design. This book provides an in-depth look at 100 typefaces, as they exist on the page and in the context of their history and the design discipline they came from. This exploration of type provides a profound look into both the personality intrinsic to each typeface and the philosophy involved in selecting type, making it an excellent guidebook for understanding the importance the voice of type serves as the foundation in typographic design for educators, students and professionals.

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